1. Advertising and Claiming Listings.
a. Advertising Listings. Except as provided in this section 1(a), listings (regardless of the type) may only be advertised by the member (the “Agent”) who is the owner for such listing. A listing may also be advertised by the exclusive listing Agent’s broker owner or team lead. A broker owner or team lead that advertises a listing on behalf of the listing Agent must update their profile on the Services so it represents the team or company instead of an individual Agent. This can be done by changing the screen name and profile picture. Once a profile represents the office, permission from the listing Agent is also required for the broker owner or team lead to advertise another Agent’s listings.
b. Claiming Listings. If you mistakenly claim a listing, you must promptly release such claim on the listing. If you mistakenly claim a listing that is provided to Swap or Rent™ via a data feed, you must promptly contact the source of the data feed to cancel the listing. You may also cancel a listing on Swap or Rent™ via the Remove Stuff section of your Swap or Rent™ account. If you claim a listing that has already been claimed by another party, the original party will be notified. Please notify the listing support team if you believe that someone has erroneously claimed a listing on Swap or Rent™.
c. Undisclosed Addresses. A complete address is required for Swap or Rent™ to investigate listings and maintain listing quality. Each listing posted directly via the Swap or Rent™ website must include a complete address, including the street number. If you do not want to disclose the address, you must use a syndication service that allows you to opt out of displaying the address online. If Swap or Rent™ is unable to verify a listing with an incomplete address, Swap or Rent™ may remove the listing at any time, without warning.
d. Prohibited Listings. The Services are limited to only the categories we have provided. You may not use the Services to advertise any category of item which we do not provide.
e. Hypertext Links. If the listing includes a hypertext link, the hypertext link may only link to Your website and may not link to any site that is not 100% owned and controlled by you, your Agent, your MLS or your broker.
f. Seller-financed Properties. Swap or Rent™ prohibits items that require owner-financing or otherwise prohibit use of the buyer’s own financing.
2. Limitations on Self-Promotion and Marketing.
Swap or Rent™ restricts the inclusion of self-promoting information on listings and professional profile pages. This includes, but is not limited to, self-promotion on photos, in names and/or in listing descriptions.
a. Photos and Video Walkthroughs. You may not include marketing information, including, without limitation, an Agent’s name, company name, logo, phone number and/or email address on listing photos or in video walkthroughs, whether as text, a watermark, or otherwise.
b. Listing Descriptions. You may not include marketing information, including, without limitation, an Agent’s name, phone number and/or email address within a listing description.
c. Profile Name and Photo. You may not include contact information, or any promotional or marketing information (including a phone number, email address, website URL, promotional tagline or slogan, or discount offer) in your profile photo or as part of your name as it appears in your profile. Your name as it appears in your profile may not include titles, descriptions, or any information other than your name or your business or team name. You may not display a business or team name in your profile other than the official business or team name under which you formally provide services to clients both on and off of Swap or Rent™. Swap or Rent™ may require you to provide documentation to support the foregoing.
3. Listing Feeds.
a. Complete Data Set. Listing feeds that do not include a complete set of data that includes, without limitation, photos, listing description and home facts, will not be accepted. You may not intentionally degrade the data you send to Swap or Rent™ in the listing feed in any manner.
b. Daily Updates. Listing feeds must be updated at least one time per day to ensure that Swap or Rent™ users have access to the most up to date and accurate information, and you may not intentionally delay the delivery of the listing feed.